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GOP Primary Has Hurt Romney
The most interesting finding in the latest NBC/Wall Street Journal poll is that the Republican presidential candidates are in net-negative territory when it comes to favorability.

First Read: "Romney was exposed in two ways in the poll - (1) he has a conservative problem staring him right in the face. That hasn't changed. Any time base conservatives -- very conservative voters, Tea Partiers, Southerners, feels there's a viable alternative to Romney, they rally around that person; we've seen this phenomenon for months. And (2) The primary has done damage to Romney. He cannot afford a long primary. If this thing goes to June, that would be very problematic."

"He's already in a bad position. George W. Bush, John McCain, and Bob Dole were all in primary fights and ALL were a net-POSITIVE at this time in the election cycle. In the past 20 years in the poll, no one who went on to be the major party nominee of either party with a net-negative at this point - except John Kerry, and we all know how that turned out. Clearly, Romney is looking like he's getting his momentum back, but he has fundamental problems for the general. The primary has done him no good."


Eric D. Schwerin
Rosemont Seneca Partners, LLC
1010 Wisconsin Ave., NW
Suite 705
Washington, DC 20007
(202) 333-1880
eschwerin@rosemontseneca.com
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