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Gallup is really the story. It was always considered the Cadillac of polls and somehow it's current leadership has ruined the brand.

Eric D. Schwerin
eschwerin@rosemontseneca.com

Sent from my iPhone

On Nov 7, 2012, at 5:11 PM, Hunter Biden <hbiden@rosemontseneca.com> wrote:

> Interesting that the two most wisely followed polls (historically) Rassmusen and Gallup are at the bottom.
>
> RHB
> 202.333.1880
>
> On Nov 7, 2012, at 4:54 PM, Eric Schwerin <eschwerin@rosemontseneca.com> wrote:
>
>> Posted on Wednesday Nov 7th at 1:55pm
>> A Fordham University study ranked 28 polling firms on how their pre-election national surveys compared to the results on Election Day. The ranking:
>>
>> 1. PPP (D)
>> 1. Daily Kos/SEIU/PPP
>> 3. YouGov
>> 4. Ipsos/Reuters
>> 5. Purple Strategies
>> 6. NBC/WSJ
>> 6. CBS/NYT
>> 6. YouGov/Economist
>> 9. UPI/CVOTER
>> 10. IBD/TIPP
>> 11. Angus-Reid
>> 12. ABC/WP
>> 13. Pew Research
>> 13. Hartford Courant/UConn
>> 15. CNN/ORC
>> 15. Monmouth/SurveyUSA
>> 15. Politico/GWU/Battleground
>> 15. FOX News
>> 15. Washington Times/JZ Analytics
>> 15. Newsmax/JZ Analytics
>> 15. American Research Group
>> 15. Gravis Marketing
>> 23. Democracy Corps (D)
>> 24. Rasmussen
>> 24. Gallup
>> 26. NPR
>> 27. National Journal
>> 28. AP/GfK
>>
>> John Sides plots the data from the study on a nice chart
>>
>> Tom Jensen of PPP told New York magazine the key to the firm's success: "We just projected that African-American, Hispanic, and young voter turnout would be as high in 2012 as it was in 2008, and we weighted our polls accordingly. When you look at polls that succeeded and those that failed that was the difference."
>>
>>
>>
>> Eric D. Schwerin
>> eschwerin@rosemontseneca.com
>>
>> Sent from my iPhon