EMAIL DETAILS

Neil,

This deal looks right up your alley.

Let’s discuss.

Best,

John
------ Forwarded Message
From: "Byrnes, Lisa" <LByrnes@canaccordgenuity.com>
Date: Wed, 21 Sep 2011 14:09:18 -0400
To: John DeLoche <john@bluebird-capital.com>
Cc: "Byrnes, Lisa" <LByrnes@canaccordgenuity.com>
Subject: Project BALBOA - Acquisition Opportunity

John,

Canaccord Genuity has recently been appointed financial advisor to a leading provider automated local marketing solutions. The Company has been approached by a number of parties interested in pursuing either a strategic transaction or recapitalization. Our firm has been engaged to assist in the evaluation of these options as well as solicit interest from a select group of other parties who may be interested in a dialogue.

Our client’s solution provides local independent business units such as franchisees and dealers with the tools they need to customize and distribute content without sacrificing corporate identity. The Company’s easy to use software platforms provide an automated system for creating personalized marketing materials that can be delivered across a growing number of print and digital media channels, allowing local advertisers to easily create and distribute localized ads faster, and ultimately respond to local market conditions to drive more sales.

Company highlights include the following:

Large and Growing Local Advertising Market Opportunity

* Local marketing is expected to grow from $129 billion in 2010 to $145 billion in 2014, translating into a significant opportunity for marketers, and for marketing service providers

Comprehensive Solution for Creating and Distributing Local Advertisements

* SaaS based print and digital ad-builder platforms enable clients to locally customize, distribute and digitally repurpose multiple versions of content, collateral and advertising

Attractive Financial Profile with Significant Recurring Revenue

* Consistent revenue growth, increasing EBITDA margins and strong cash flow in recent years.
* The Company expects to grow revenue from $13.3M in 2010 to $25M in 2013, a CAGR of 23%.
* High rate of recurring contracted revenue, estimated to be 94% in 2011, provides excellent visibility into future operating results

Blue Chip, Loyal Client Base

* Includes world leading companies such as DIRECTV, Allstate, Ameriprise, BMW, Konica Minolta, Liberty Mutual, American Red Cross, Panera bread, US Cellular and T- Mobile.

I have attached an Executive Summary for your review. If you are interested in learning more, I would be pleased to send you the full Confidential Information Memorandum upon execution of a non-disclosure agreement. Please feel free to contact me with any questions that you may have. I will plan to follow-up with you in a week if I do not hear back from you sooner. Thank you for your consideration, and I look forward to hearing from you.

Best regards,
Lisa


Lisa McClure Byrnes
Principal, Technology Investment Banking

Canaccord Genuity
99 High Street, 12th Floor
Boston, MA 02110

Office: 617-371-3847
Mobile: 617-429-9905
lbyrnes@canaccordgenuity.com


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