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** INDUSTRY NEWSLETTER
November 2017
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Brand USA eNews
Letter from the President & CEO


** Letter from the President & CEO
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As I reflect on my five-year anniversary with Brand USA, I am reminded of the start-up organization that I walked into on November 1, 2015 with just 18 full-time and a handful of part-time staff. Since then, this organization has undergone a remarkable transformation. Together we began an incredible journey that brings us to today— the nation’s destination marketing organization.
READ MORE > (https://www.thebrandusa.com/letter-president-%C2%A0ceo-0)


** ARTICLES
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Roundtable Discussion


** Brand USA Engages Media to Discuss Promotion of Global Travel to the U.S.
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Now entering its seventh year of operation and a new fiscal year, Brand USA hosted a breakfast roundtable discussion for six invited journalists, Oct. 4, 2017 at an upscale venue in New York City.
READ MORE > (https://www.thebrandusa.com/brand-usa-engages-media-discuss-%E2%80%A8promotion-global-travel-us) National Parks Adventure


** Brand USA Engages Media to Discuss Promotion of Global Travel to the U.S.
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Brand USA’s award-winning and acclaimed giant-screen film, National Parks Adventure, continues to reach a growing variety of travel-trade, media, and consumers in IMAX and traditional theaters around the world.
READ MORE > (https://www.thebrandusa.com/national-parks-adventure-reaches-new-audiences) Australia and New Zealand


** Brand USA Hosts Inside Look at New Film, ‘America’s Musical Journey,’ at Nashville Studio
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Filming and post-production work on Brand USA’s second giant-screen documentary, America’s Musical Journey, is winding down in anticipation of a premiere screening in Washington, DC of February, 15, 2018...
READ MORE > (https://www.thebrandusa.com/brand-usa-hosts-inside-look-new-film-%E2%80%A8%E2%80%98america%E2%80%99s-musical-journey%E2%80%99-nashville-studio)
Australia and New Zealand


** Brand USA Encourages Australia & New Zealand Travelers to Visit the United States
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Brand USA New Zealand and Australia kicked off partnerships with NZME, Qantas Airlines, Urban Adventures/Intrepid Travel and American Airlines – all focused on encouraging travellers from those countries to visit the United States.
READ MORE > (https://www.thebrandusa.com/brand-usa-encourages-australia-new-zealand-travelers-visit-united-states) Brazilian Travel Agents Offered Seminars


** Brazilian Travel Agents Offered Seminars on New USA Travel Destinations
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Brand USA partnered with Orinter Tour and Travel to bring together travel agents from all over Brazil and to encourage their promotion of the United States as a premier travel destination.
READ MORE > (https://www.thebrandusa.com/brazilian-travel-agents-offered-seminars-new-usa-travel-destinations) Brand USA Logo


** The 11th Annual U.S. - China Tourism Leadership Summit Registers Another Major Success
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Over 200 high-ranking U.S. and Chinese tourism leaders and government officials gathered together for the 11th Annual U.S.-China Tourism Leadership Summit in Atlanta.
READ MORE > (https://www.thebrandusa.com/11th-annual-us-china-tourism-leadership-summit-registers-another-major-success)
Germany MegaFam


** Travel Agents Tour 10 States in Another Successful Brand USA MegaFam
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Eighty travel agents from Germany, Austria and Switzerland enjoyed majestic and vibrant travel destinations throughout 10 states in the United States during Brand USA’s fourth-annual MegaFam, a large-scale familiarization trip.
READ MORE > (https://www.thebrandusa.com/travel-agents-tour-10-states-another-successful-brand-usa-megafam) IBT Asia


** Brand USA Pavilion at ITB Asia Creates Valuable Connections for U.S. Exhibitors
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Brand USA’s exhibition pavilion at the ITB Asia 2017 in Singapore was a major success, paving the way for exhibitors from the United States to engage in business opportunities with nearly 100 Southeast Asia travel industry representatives.
READ MORE > (https://www.thebrandusa.com/brand-usa-pavilion-itb-asia-creates-valuable-connections-us-exhibitors) Brand USA Hosted Events to Attract India Travelers to Visit the United States


** Brand USA Hosted Events to Attract India Travelers to Visit the United States
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Brand USA concluded two recent events geared at fulfilling its mission to encourage travelers from India to visit the United States - a successful sales mission to India and a highly touted mega familiarization tour of the U.S.
READ MORE > (https://www.thebrandusa.com/brand-usa-hosted-events-attract-india-travelers-visit-united-states)
JATA


** JATA Tourism Expo 2017 in Japan Draws a Record Crowd
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A total of 16 exhibitors joined in the Brand USA pavilion at the Japan Association of Travel Agents (JATA) Tourism Expo 2017 in Japan – an event which attracted a record number of visitors this year.
READ MORE > (https://www.thebrandusa.com/jata-tourism-expo-2017-japan-draws-record-crowd) Brand USA - South Korea


** Brand USA South Korea’s New USA Consumer Campaign with Hana Tour
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Brand USA South Korea is partnering with Hana Tour to launch a new “Go USA” consumer campaign which is expected to reach over 13 million Koreans per month in a bid to encourage them to visit the United States.
READ MORE > (https://www.thebrandusa.com/brand-usa-south-korea%E2%80%99s-new-usa-consumer-campaign-hana-tour) Travel Daily Media Logo


** Brand USA Launches Two Digital Campaigns to Promote Travel to U.S. from United Kingdom & Ireland
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Brand USA joined forces with Travel Daily UK and TravelMole UK on two exciting digital campaigns geared towards promoting travel to the United States from the United Kingdom (UK) and Ireland.
READ MORE > (https://www.thebrandusa.com/brand-usa-launches-two-digital-campaigns-promote-travel-us-united-kingdom-ireland)
IFTM Top Resa 2017


** Brand USA Hosted Second Largest Pavilion at the IFTM Top Resa 2017
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Brand USA showcased the largest U.S. presence ever at the International French Travel Market (IFTM) Top Resa 2017 with over 50 exhibiting U.S. destinations and travel service providers featured in the second largest pavilion for an individual country.
READ MORE > (https://www.thebrandusa.com/brand-usa-hosted-second-largest-pavilion-iftm-top-resa-2017) Olly Smith


** Olly Smith: Ale Trails Season 2 Premiere
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Brand USA partnered with Travel Channel to promote the best breweries in the U.S. for a second year in a row. This season features Colorado, Texas, Arizona, Oregon, and San Diego, California breweries.
READ MORE > (https://www.thebrandusa.com/olly-smith-ale-trails-season-2-premiere) Brand USA Partner Programs


** Brand USA China Mission 2018 March 17 - March 23, 2018
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Brand USA is planning it’s third annual Sales Mission to China to provide the platform for U.S. Destination Marketing Organizations (DMOs) and suppliers to interact directly with tour operators, airline representatives, travel agents, MICE (Meetings, Incentives, Conventions, and Expositions) buyers, and media.
READ MORE > (https://www.thebrandusa.com/diamond-level-partner-spotlight-capital-region-usa)


** DIAMOND LEVEL SPOTLIGHT
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** Capital Region USA
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Capital Region USA (CRUSA), a Brand USA Diamond-level partner, is working hard with the nation’s destination marketing organization to encourage international visitors to choose as their next vacation travel destination Washington, DC, Maryland, and Virginia – a region where visitors can enjoy history, culture, nature, beaches, and culinary delights, all within a reasonable driving distance.
READ MORE > (https://www.thebrandusa.com/diamond-level-partner-spotlight-capital-region-usa)

Capital Region USA logo


** TRAVEL AWARDS
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** Gold HSMAI Adrian Award Winner - Panorama for Facebook (http://www.adrianawards.com/)
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** Best Agency/Client Collaboration Digiday Award (https://digiday.com/event/content-marketing-awards/)
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** Communicator Award of Excellence (https://www.communicatorawards.com/)
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** Ranked #1 for Bloom Consulting Country Brand Ranking – Tourism Edition (http://www.bloom-consulting.com/en/pdf/rankings/Bloom_Consulting_Country_Brand_Ranking_Tourism.pdf)
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** Best General Interest Website (https://www.w3award.com/)
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** Best Tourist Board (nominated) (http://www.globetravelawards.co.uk/)
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** Silver W3 Award (https://www.w3award.com/)
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** NEWS & NEWS RELEASES
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In The News Dates to Remember

TRAVEL WEEKLY
Best of USA Experience Day for Travel Agents (http://www.travelweekly.com.au/article/big-fat-airline-wrap-62/)

ETN INDIA
Brand USA celebrates year of tourism between U.S. and India (https://eturbonews.com/168281/brand-usa-celebrates-year-tourism-us-india)

WKBW BUFFALO
National tourism experts take on Buffalo (http://www.wkbw.com/news/national-tourism-experts-take-on-buffalo)

GLOBAL TIMES
National parks must be affordable to all (http://www.globaltimes.cn/content/1071062.shtml)

RESONANCE
Lessons from Brand USA's U.S. – China Tourism Leadership Summit (http://resonanceco.com/blog/lessons-from-the-us-china-tourism-leadership-summit/)

JIM BYERS TRAVEL
America’s Iconic Music The Next IMAX Film From Brand USA (http://jimbyerstravel.com/2017/10/17/americas-iconic-music-the-next-imax-film-from-brand-usa/)

THE MOODIE DAVITT REPORT
DFS Group offers intriguing Chinese consumer insights at San Francisco forum (https://www.moodiedavittreport.com/dfs-group-offers-intriguing-chinese-consumer-insights-at-san-francisco-forum/)
MORE NEWS > (http://www.thebrandusa.com/media-events/news)

November 28, 2017 to November 30, 2017
IBTM World 2017 (http://www.b-for.com/archives/events/ibtm-world)

January 17, 2018 to January 21, 2018
Fitur 2018 (http://www.b-for.com/archives/events/fitur)

March 18, 2018 to March 23,2018
China Sales Mission 2018 (http://www.b-for.com/archives/events/china-sales-mission)

March 07, 2018 to March 11, 2018
ITB Berlin 2018 (http://www.b-for.com/archives/events/itb-berlin)

November 01, 2018
CITM 2018 (http://www.b-for.com/archives/events/citm)
VIEW CALENDAR > (http://www.thebrandusa.com/media-events/events)


** CONSUMER CAMPAIGNS
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October through December, Brand USA has consumer campaigns/ads running in Australia, Canada, China, Germany, Mexico, and the United Kingdom.


** OPPORTUNITIES
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**
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https://www.thebrandusa.com/about/careers


* RFPs
* Experiential Marketing (http://www.thebrandusa.com/system/files/rfps/documents/RFP_22.pdf)
* France & Benelux Travel Marketing Services (http://www.thebrandusa.com/system/files/rfps/documents/RFP_17.pdf)
* Global Trade Development Consultant (http://www.thebrandusa.com/system/files/rfps/documents/RFP_23.pdf)
* Japan – Travel Marketing & Public Relations Services (http://www.thebrandusa.com/system/files/rfps/documents/RFP_24.pdf)
* Systems Maintenance & Integration (http://www.thebrandusa.com/system/files/rfps/documents/Systems%20Maintenance%20%26%20Integration%20RFP.pdf)
* Travel Marketing Services in Italy & Spain (http://www.thebrandusa.com/system/files/rfps/documents/RFP_19.pdf)

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