EMAIL DETAILS
SUBJECT:
Major brand exposure of WFP today
PRI: NORMAL
FROM:
E
ecochran@wfpusa.org
DATE:
2015-09-21 18:18:03
MSG_ID:
<a7d2b4288cdc42fabd273775c8e2ab16@WFPUSA-EXCH02.friendsofwfp.org>
RECIPIENTS:
TO:
A
=?Windows-1252?Q?Allyson_Alvar=E9?=
<aalvare@russellgroupdc.com>
A
Amanda Chowning
<amanda.chowning@nreca.coop>
A
Allison Sapp
<asapp@ups.com>
B
Bonnie Raquet
<beraquet@aol.com>
C
Carl W. Stern
<carl@cwsassoc.com>
D
Danley Laurenceau
<danley.laurenceau@edelman.com>
D
Darlene Shively
<darlene.shively@yum.com>
D
David Novak
<david.novak@yum.com>
D
Dan Glickman
<dglickman@bipartisanpolicy.org>
H
Hunter Biden
<hbiden@rosemontseneca.com>
J
Jo Ann Emerson
<joann.emerson@nreca.coop>
J
Jonathan Blum
<jonathan.blum@yum.com>
K
Katie Dodge
<kdodge@rosemontseneca.com>
L
Laura Gilkey
<laura.gilkey@yum.com>
L
Larry Darrow
<ldarrow@ups.com>
L
Laura Huber
<lhuber@albrightstonebridge.com>
M
Matthew J. Harrington
<matthew.harrington@edelman.com>
M
Marshall Matz
<mmatz@ofwlaw.com>
P
Pat Walton Butcher
<pat.walton@aspeninstitute.org>
R
Rick Leach
<rleach@wfpusa.org>
R
Randy Russell
<rrussell@russellgroupdc.com>
S
Samuel "Sandy" Berger
<sberger@albrightstonebridge.com>
S
Shannon Hiskey
<shiskey@wfpusa.org>
CC:
A
Allan Jury
<ajury@wfpusa.org>
M
Marianne Berner
<mberner@wfpusa.org>
M
M.J. Altman
<mjaltman@wfpusa.org>
R
Rick Leach
<rleach@wfpusa.org>
S
Shannon Hiskey
<shiskey@wfpusa.org>
CONTENT:
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PROCESSED
Dear board members, I want to let you all know of an exciting fundraising and brand awareness opportunity for WFP and WFP USA on International Day of Peace<http://wfpusa.org/peace> today: · Ten major global brands--including Coca Cola, Cargill and Dreamworks--donated paid media for a new ad<https://www.youtube.com/watch?v=JduL0n0E8D8> from WFP that highlights the agency's food assistance as a stabilizing force during times of conflict. · Each of these companies is sharing the PSA and other WFP-branded graphics with their consumers on their social media channels<https://twitter.com/McDonalds?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor>. By shining a global multi-industry spotlight on WFP's critical work, they are helping give the growing humanitarian crisis – and WFP – a megaphone that we wouldn’t otherwise have. · The ad will play on NBC and ABC during "The Voice," and "Dancing with the Stars." We are sharing the ad on our website and social media channels<https://twitter.com/wfpusa> as well. · Rick has a beautiful op-ed<http://www.huffingtonpost.com/rick-leach/on-international-day-of-p_b_8170052.html> up on Huffington Post today that we hope you’ll take a moment to read. He reminds us of the girls and boys we do this work for every day. If you’re on Twitter, please retweet this<https://twitter.com/WFPUSA/status/645940048794386432> message. If you’re on Facebook, please share this<https://www.facebook.com/WFPUSA> post. Thanks for your support, Erin Erin Cochran Vice President, Communications [cid:image003.png@01CEB391.849D1540]<http://usa.wfp.org/> 1725 I Street NW, Suite 510, Washington, DC 20006 202.627.3931 Direct • 202.627.3737 Main • 202.510.6200 Cell ecochran@wfpusa.org<mailto:ecochran@wfpusa.org> • www.wfpusa.org<http://www.wfpusa.org/>
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THREAD:
TOPIC:
Major brand exposure of WFP today
INDEX:
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