EMAIL DETAILS

All--

In concert with our media team at Well and Lighthouse, we are moving to
bulk up our social media and email presence to build broader engagement,
and also to prime our list for more aggressive online fundraising.

In reviewing the Facebook and Twitter posts that had the highest response
in terms of likes, retweets and total viewership, the ones where we had a
VP/family angle, i.e. the Election Day Tweet-"I'm so proud of my pop," the
holiday card Facebook post, etc. had a much higher and quantifiable
response rate when compared to our typical AG-related posts. To that end
we thought the Inauguration was a great opportunity to do a quick list
building post, which is why we sent the email yesterday asking people to
sign a congrats card for the VP.

I haven't seen the email stats yet, but the Facebook post reached over
5,000 people (our typical response rate of 600-1,500 people). We are also
now back up to almost 14,000 likes on our page, which is close to where we
were at the end of the 2010 campaign.

We're looking to do 1-2 of these types of petition emails, posts every
month, in addition to some Facebook ads. It would be helpful to hear any
ideas this group has on future subjects, or other social media ideas.

Thanks,
Moll